ACCA Strategic Business Leader SBL December 2024 Preseen Rodnim Prediction Question

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This is the latest ACCA Strategic Business Leader/SBL December 2024, preseen material case analysis, Rodnim Events or Rodnim. This is the part one analysis detailing the introduction, Rodnim was established six years ago and specialises in managing events for both corporate and private clients, and the Harland events management industry Overview, including market share analysis.

Our Analysis Note details 12 chapters, starting from preseen application, to leadership, risk management, strategy, technology, stakeholders management, KPIs, CSR, Culture and Talent management, project management, change management, process management, almost covering the whole ACCA SBL syllabus. With our proven track record - always the first one in Youtube analysing the latest preseen materials, we have helped thousands of students pass their exams in the past.

00:00 – Introduction to SBL Tipped Questions for Dec 2024
Overview of the importance of focusing on tipped questions and mock exams to secure a pass.

00:18 – Why Tipped Questions are More Important than Pre-seen
Explanation of why answering tipped questions and debriefing is more effective than guessing from the pre-seen.

00:45 – Question 2 Overview: CRM Implementation
Introduction to the Customer Relationship Management (CRM) system question, highlighting the CRM’s benefits and its relevance to client engagement.

01:33 – Breakdown of Exhibit 2 (Net Present Value Analysis)
Initial approach to addressing the NPV analysis for the CRM project, focusing on benefits and potential client retention strategies.

02:11 – Structuring Answers for Part A (Benefits of CDMS)
Advice on writing concise, structured answers:

Five key points, two sentences each.
Focus on client engagement, retention, and loyalty.
03:32 – Exhibit 1 Analysis: Client Retention Issues
Overview of the challenges facing the company, and how CRM can mitigate client loss and improve engagement.

04:16 – Visual Planning and Structuring for Clarity
Drawing a simple diagram to visualize the benefits of CRM and link key points to the question requirements.

05:21 – Key Points on Client Engagement and Retention

Better understanding of client needs.
Reduced delays and enhanced event management.
Increased client loyalty and repeat business.
06:45 – Expanding on Exhibit Clues for More Points
Identifying and leveraging hidden clues in the exhibit to add depth to answers and increase marks.

08:13 – Operational Efficiency and Consolidation of Data
Explanation of how consolidating client data enhances decision-making and improves business operations.

09:17 – Writing Structured Answers in the Exam
The importance of avoiding freestyle writing, instead using headings and concise points to align with the marking scheme.

10:09 – Example of Structuring a Response (Target Marketing)
Crafting responses by aligning with keywords from the exhibit and expanding on them with brief explanations.

11:13 – Emphasizing Retention and Loyalty Programs
How loyalty programs can promote repeat business and secure key clients, contributing to revenue stability.

13:18 – Improving Market Share Through CRM
CRM’s role in maintaining and increasing market share by managing demand and predicting client needs.

15:05 – Consolidating Client Data for Strategic Decisions
The benefits of centralized data in improving access to information and timely decision-making.

17:10 – Part B: Critical Analysis of NPV Assumptions
Breaking down assumptions in the NPV analysis, including:

Project duration.
Training costs over time.
Fixed operating costs and potential inflation.
18:41 – Line-by-line NPV Assessment Approach
Evaluating each assumption to provide recommendations for improving the financial analysis.

20:19 – Addressing Operating Costs and Inflation Risks
Challenging fixed costs and questioning assumptions about supplier contracts over five years.

22:33 – Contribution Assumptions and Loyalty Discounts
Highlighting potential issues with fixed contributions and variability introduced by loyalty programs.

23:52 – Excluding Interest from NPV Calculation
Clarifying why interest should not be part of the NPV but included in the discount rate.

25:02 – Addressing Fixed Discount Rates and Tax Assumptions
Evaluating the validity of using static discount rates and tax assumptions over long periods.

26:41 – Final Review and Hidden Marks
Summarizing errors in NPV calculations and how to identify hidden marks by addressing inconsistencies in the analysis.