Скачать или смотреть Why No One Can Beat Maggi

How did Maggi survive India’s biggest food ban and still dominate the instant noodles market? 🍜
In 2015, Maggi faced a nationwide ban that shook every Indian household. From being accused of excess lead to “No Added MSG” controversies, Maggi went from 80% market share to zero overnight. But what happened next is one of the greatest comeback stories in Indian business history.

In this video, we’ll uncover:
✅ How Maggi entered India in 1983 and created a whole new instant noodles market
✅ The shocking 2015 Maggi ban & its devastating impact on Nestlé India
✅ The strategic comeback that made Maggi bounce back stronger than ever
✅ Why “Mummy, Bhook Lagi Hai” became one of India’s most iconic campaigns
✅ How Maggi still rules 60%+ of India’s ₹40,000 crore instant noodles market today

From distribution mastery to emotional marketing and product innovation, Maggi’s story is a masterclass in brand resilience, crisis management, and consumer trust.

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