Скачать или смотреть How Does Perception Works? 3 Stadies of Organizing Information

This video answers a core UX question: how does perception work, and why it shapes every interface decision you make. Cognitive scientist Celia Hodent explains perception as a three-level process: sensation, rapid organization of inputs into patterns, and access to cognition where we assign meaning and labels. Although it seems bottom-up—first sensation, then perception, then cognition—the brain is mostly top-down. Prior knowledge, culture, context, and expectations guide what we notice, how we group elements, and the stories we attach to them, which makes perception subjective and design outcomes fragile.

From a practical UX design perspective, you will see how users form mental models before they read microcopy, why visual hierarchy and familiar patterns reduce cognitive load, and how ambiguous labels or mismatched context sabotage recognition. The talk clarifies what is cognitive design by linking semantics to pattern recognition, showing that accurate perception happens when signals are unambiguous, affordances are reinforced, and feedback quickly confirms intent.

Along the way, we explore how do we organize information so that meaning is obvious across cultures, how cognitive science in ux design helps anticipate errors, and why testing with real users is essential to surface top-down biases. Whether you work in product strategy, interaction or visual design, or content, you will gain a grounded understanding of cognitive science, and practical ways to shape perception with layout, contrast, grouping, motion, and language. Ideal for the interaction design foundation community—ixdf learners and professionals alike—and for anyone who follows Celia hodent. After watching, you will be able to map your UI to human expectations, choose patterns intentionally, and design for clarity so users perceive what you intend.

🔗 Learn more about How to Design for the Human Mind: Cognitive Science for UX in the webinar with Celia Hodent, PhD, Game UX Strategist and author of The Gamer's Brain:
https://ixdf.io/how-to-design-for-the...

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