Скачать или смотреть AI in B2B eCommerce: Personalisation Strategies for Diverse Customer Bases

Explore how AI is transforming B2B eCommerce by delivering personalised experiences to a wide range of customers—from small businesses like fish & chip shops to multi-billion-pound corporations. Join Dan Robinson (Head of eCommerce & Marketing, instantprintuk) and Jennie Hopkins (eCommerce Manager, instantprintuk) as they share insights into leveraging AI while maintaining data integrity.

💡 What you'll learn:
📊 The importance of clean and accurate data in AI-driven personalisation
🔗 Strategies for maintaining data integrity across omnichannel touchpoints
🤖 How to use AI algorithms to personalise interactions and boost customer engagement
🛠️ Best practices for ensuring data cleanliness in complex B2B environments

This session is a must-attend for B2B marketers, eCommerce professionals, and data specialists aiming to enhance personalisation and drive results.

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