83's Movie Producer Reveals Filmmaking Business - Madhu Mantena

Madhu Varma Mantena is an Indian film producer and entrepreneur involved in the production and distribution of films since more than 14 years. He started off by handling the marketing side of his cousin and Bollywood director Ram Gopal Varma's film company Factory, and then went on to set up various companies across the different verticals of the entertainment and media industries.

In 2008, Madhu Mantena co-produced Ghajini which was the highest grossing Indian film for that year. After co-founding Phantom Films in 2011 with Anurag Kashyap, Vikas Bahl, and Vikramaditya Motwane, Madhu produced a string of either critically or commercially successful movies such as Lootera, Queen, Ugly, Hunterrr, Masaan, Udta Punjab, Trapped and Super 30.

If you are someone curious to understand how to become a movie producer in India, how is the budget of a movie decided, how much do movie producers earn, what it took to create some of the highest grossing movies in Bollywood, you will love this episode. Do share your thoughts in the comment section.

This is Madhu Mantena, one of the biggest movie producers in India on Founders Unfiltered. Absolutely honest and straightforward. Enjoy yourselves!Follow Madhu on his social media handles -

Instagram - https://www.instagram.com/mantenamadh...
Linkedin - https://www.linkedin.com/in/madhu-man...
Website - https://madhumantena.com/
IMDB - https://www.imdb.com/name/nm2985299/

Timestamp:
00:00 - Introduction
01:45 - Story of Madhu Mantena
02:58 - Starting an Ad Company at the age of 16
04:08 - Creating an Audio Company at 18
04:55 - Rise of the Originals Music in the 90’s
07:43 - Learnings from Gulshan Kumar
08:56 - How was the audio business started
12:36 - How are CDs sold
13:58 - Role of piracy in selling CDs
16:01 - Why Madhu decided to shut his audio company
18:46 - Working with Ram Gopal Verma to head marketing
19:09 - Setting up Adlabs’ International Operations
20:03 - How Madhu independently produced Ghajini Movie
23:06 - Role of a director and a producer
28:08 - How to become a Movie Producer in Bollywood
32:58 - How is a movie’s budget decided
41:01 - Breaking down the costing of a movie
43:52 - Importance of word of mouth marketing
46:26 - How do movie producers earn in India
50:10- What is the role of distributors
51:24 - How much do movie halls charge
51:59 - How long does a movie stay in theaters
53:04 - Overseas collection of Bollywood movies
54:56 - Where do producers get money to make a film
57:09 - RAPID FIRE ROUND
58:38 - Why was Phantom Films shut down
59:28 - Book Recommendations
59:41 - Discovering god at 42
1:00:26 - End Notes

Books Recommended:

The Road Less Travelled (Arrow New-Age) - https://amzn.to/3LBykg5
Your Best Life – A Doctor’s Secret Guide to Radiant Health Over 40 - https://amzn.to/3wVBsiT
Winning: How To Win In Business And In Life!: The Ultimate Business How-To Book - https://amzn.to/3IZ4Bfl
Bhagvad Gita As It Is English New Edition - https://amzn.to/3x5OrOO
The Ramayana - https://amzn.to/3tYQQcb

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