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How V (Taehyung) Transformed Compose Coffee: Milestones & Global Success! ☕️✨

Everyone is a Composer! 🎼☕️
Join us as we look back at the incredible journey of Compose Coffee since announcing BTS’s V (Kim Taehyung) as their global brand ambassador.

From a popular Korean franchise to a global sensation, the "V Effect" has redefined the coffee industry!

In this video, we break down the major milestones of this partnership:
🌟 Key Milestones & The "V Effect"
December 2023: The official announcement of V as the face of Compose Coffee’s 10th anniversary, sparking an immediate global frenzy.

The 10-Day Surge: Within just 10 days of the announcement, the Compose Coffee app gained 2.6 million new users, skyrocketing the total to over 12 million.

January 2024: The launch of the "V is a Composer" campaign. The cinematic CF, inspired by films like Big Fish, showcased Taehyung’s versatility as a barista and musician.

Menu Takeover: The "V COMPOSED" special menu (including the fan-favorite Citron Tea) saw a massive 72% sales increase in just two days!

Global Expansion: Fueled by V’s influence, the brand expanded rapidly, surpassing 3,000 stores in 2025 and catching the attention of the Jollibee Group for major international growth.

200 Million Cups: In 2025, the brand reported selling over 200 million cups of their signature Americano, largely credited to the high-profile collaboration.

✨ Why this Partnership is Legendary
It wasn’t just about coffee; it was about the synergy between V’s soulful, jazz-loving image and the brand’s "composer" identity.

Even during his military service, Taehyung’s presence continued to drive record-breaking engagement and brand loyalty among ARMY and coffee lovers alike.

What was your favorite drink from the V Composed menu? Let us know in the comments! 💜
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