Скачать или смотреть Three Tips for Writing Great Blog Headlines (For Financial Advisors)

Financial Advisors - The title of this video started out as “Three Simple Steps to Fix Your Boring Headlines,” but that version only scored a 64% on my headline analyzer. After a quick brainstorm session, I tested “Three New Secrets to Creating Amazing Headlines (Video),” which scored much better at 73%. I see a lot of advisors who write great blog posts, but very few with engaging headlines. Today I want to share some simple tips to optimize your headlines so people can’t help but click on your posts.

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Claire Akin runs Indigo Marketing Agency, a marketing firm serving top independent financial advisors. Claire is a former Investment Advisor Representative who holds her MBA in Marketing from the Rady School of Management at UC San Diego as well as a BA in Economics from UC Davis. It’s her goal to help specialist advisors target their ideal prospects with content marketing.

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