Скачать или смотреть Dog, Baby, Bear | The Power of Sweetness | AXE

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Credits - Brand: AXE, Unilever

Creative agency LOLA MullenLowe reunites with directing duo Lionel Goldstein to deliver a new and bold campaign for Axe, titled: "Dog", “Bear”and “Baby”. This time, they explore the theme of sweetness, but with an unexpected twist. The new spots cleverly subvert traditional notions of charm and kindness, offering a version of “sweet” that’s anything but conventional. The result? A series of hilariously ads that stay true to Axe’s playful, irreverent tone while keeping audiences laughing. Lionel is the Belgian directing duo of Joe Vanhoutteghem and Koen Mortier.

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