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In this episode, host Matt Wagner sits down with Kim Redeker, owner of The Sweet Granada Chocolate Shop in Emporia, Kansas. Over 21 years, Kim has grown from a 500-square-foot storefront with two employees (herself and her mom) to a 3,200-square-foot production facility employing 21-28 people depending on the season, plus two retail locations.

Kim's journey reveals the strategic advantages small-scale manufacturers have on Main Street: the ability to jump on viral trends (Dubai bars, cocoa bombs) before mass market catches up, the capacity to create custom products quickly using local technology, and how community connection keeps dollars and talent local.

Discover Kim's approach to:

Expansion decisions and timing: Why she initially expanded too slowly due to brand identity concerns, and how splitting production from retail solved the challenge.

Speed to market advantages: Capitalizing on viral trends with six-month windows before mass producers flood the market, generating unexpected revenue during slow seasons.

Community ecosystem support: Leveraging Emporia Main Street, the local Small Business Development Center chapter, and the local fab lab for custom mold generation and manufacturing solutions.

Navigating cost pressures: Adapting to cocoa price increases (three major increases in 12 months) through loyalty programs, packaging optimization, and strategic pricing.

Wholesale growth strategies: How offsite production created capacity for wholesale distribution across Kansas, driving retail traffic from unexpected markets.

Technology and scaling: Using fab lab technology for small-run custom molds, exploring AI applications, and planning equipment investments for signature product scaling

Labor and hiring evolution: Moving beyond 15-minute interviews to more comprehensive hiring and coaching processes

Whether you're a small-scale producer considering expansion, a Main Street director supporting makers and manufacturers, or a business owner wondering how to compete with mass market, this conversation offers practical insights on building a manufacturing business without leaving downtown.

Join us as Kim shares why her only regret is not starting sooner, how small makers make communities more interesting, and what it means to stay "light on your feet" as an entrepreneur.

This episode also previews Main Street America's new Made Originals initiative, a soon-to-come program supporting small-scale manufacturers and brand creators in the Main Street network through giving access to national markets, education, certification, and access to capital. Check out Made Originals here: http://madeoriginals.com/

Get a limited edition box of Made Originals chocolates from Main Street maker, The Sweet Granada Chocolate Shop! Use code MSA26 for 30% off through 2/14: https://sweetgranada.com/products/8pc...