Скачать или смотреть Handmade to High Growth | Empowering Women through Itsy Bitsy | Ft.Harish & Rashmi Closepet

This episode spotlights founders Harish Closepet and Rashmi Closepet, who left Australia to build an art-and-craft market that barely existed in India. They founded Itsy Bitsy in 2007 with a clear mission: make high-quality craft supplies accessible nationwide while creating dignified employment for thousands of rural women.

We dig into the hard parts: launching a category from scratch, educating
customers, early capital constraints, supply-chain hiccups, copycat products, and the constant retail vs. e-commerce balancing act. You’ll hear how they tightened SKUs, documented SOPs, set quality bars, and built training pipelines for rural production clusters-turning a niche into a scalable, trusted brand.

If you’re building in a “non-obvious” category, this is a roadmap: educate the market, protect quality, scale what works, and let purpose guide hiring and distribution. Clear, practical, and refreshingly candid.
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