ANESSA Sunshine Project "Introduction Movie"｜Shiseido

ANESSA Sunshine Project is a groundbreaking initiative to promote children’s holistic well-being by safely harnessing the power of the sun.

Based on ANESSA’s “Free to Shine: let people shine infinitely under the sun” brand purpose, the project will include three main activities to help children build a foundation for lifelong well-being through healthy outdoor experiences under the sun:

•Participatory events for children
ANESSA will host special events to encourage children to enjoy more holistic well-being by playing outside spontaneously.

•UV education
ANESSA will continue providing opportunities to help schools, children and their parents learn about UV protection so that children can safely spend time in the sunshine for better health.

•Support for Xeroderma Pigmentosum (XP) patients
ANESSA will continue offering sunscreen products and financial support to patients suffering from XP, an incurable genetic disease that prevents exposure to UV rays.

Official Website
https://www.shiseido.co.jp/anessa/en/

*UV education contents were filmed in July 2021
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