Скачать или смотреть The Secret of Selling to the Negro(1954) Rare Historic Public Domain Film About Black Consumer Power

The Secret of Selling the Negro (1954) | Rare Public Domain Film About Black Consumer Power
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The Secret of Selling the Negro (1954) is a groundbreaking 20-minute promotional film produced by the Johnson Publishing Company — the same publishers behind Ebony and Jet magazines.

This short film was created to educate advertisers on the importance of reaching African-American consumers and recognizing the growing economic power of Black communities in post-war America. It’s an eye-opening look at the marketing and media attitudes of the 1950s, as well as a proud document of Black progress and representation.

🎬 Director: Johnson Publishing Company (Producer)
📅 Year: 1954
📺 Runtime: Approx. 20 minutes
📂 Status: Public Domain (per expired or unrenewed copyright)
🏷️ Category: Educational / Industrial Film

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Historical Context

This film was part of a larger movement during the 1950s to change how corporate America saw African-American consumers. It features real interviews, retail scenes, and commentary about the potential of the “Negro Market.” Today, it’s viewed as both a piece of marketing history and a significant cultural document reflecting mid-century Black achievement and social change.

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Public Domain Notice

This film is believed to be in the public domain due to expired or non-renewed copyright. It is shared here for educational, historical, and cultural preservation purposes.

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