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AI Price Gouging: Corporate Greed Is Out of Control

Artificial intelligence is transforming pricing across industries by enabling personalized, dynamic price adjustments based on individual consumer data. While dynamic pricing originated in the U.S. airline industry in the 1970s, advances in AI have dramatically expanded its reach.

Companies now analyze browsing behavior, location, device type, and purchasing patterns to estimate how much each customer is willing to pay. Studies show revenue gains for airlines, hotels, retailers, and ride-hailing platforms like Uber, often without proportional benefits for workers.

Critics warn that AI-driven pricing deepens economic inequality by segmenting consumers and charging higher prices based on perceived wealth rather than product value.

CHAPTERS:
0:08 Dynamic Pricing
0:42 AI Pricing Systems
1:15 Algorithmic Pricing
1:49 Personalized Pricing
2:27 Surge Pricing
3:06 Price Discrimination
3:48 Data-Driven Pricing
4:22 Retail Dynamic Pricing
5:09 AI-Based Pricing Models
6:34 Surveillance Pricing
7:18 Digital Price Labels
8:03 Automated Price Adjustments

Produced by: Samantha Harvey
Edited by: Jacob Smith
Animation: Charlotte Brown
Additional Footage: Getty Images

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