Mathew Knowles on Managing Beyoncé, Strategic Marketing, and Sales Skills

Join host David Meltzer live at the iconic SoFi Stadium for an inspiring episode of the Playbook Podcast as he interviews the multifaceted Matthew Knowles. From his roots in segregated Alabama to managing global superstars like Beyoncé and Solange, Knowles shares his incredible journey of overcoming adversity and building a legacy through passion and strategic thinking.

In this episode, Knowles discusses:

His diverse career spanning academics, corporate America, and the entertainment industry.

The challenges he faced growing up in the segregated South and how it shaped his work ethic and determination.

Transitioning from selling medical equipment to managing successful music artists, and launching ventures like the House of Darion.

The importance of passion, knowledge, and strategic work ethics in achieving success.

Parenting philosophies and managing his children's careers while ensuring a balanced family life.

His thoughts on 360 deals in the music industry and plans for a future Destiny’s Child documentary.

David Meltzer and Mathew Knowles’ reflections on overcoming stereotypes, personal branding, and maintaining authenticity in all endeavors.

👍 If you enjoyed this video, make sure to like, comment, and subscribe for more episodes of the Playbook Podcast. Hit the notification bell so you never miss an update!

00:00 - Intro
2:20 - Journey over destination: Promoted at Xerox by learning.
7:37 - Make your purpose greater than your pain
10:35 - Passion vs Work Ethic
12:50 - People buy YOU first
16:23 - Balancing parenting stress with managing famous children.

19:09: Mindset, heartset, handset


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David Meltzer is the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire.

His life’s mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. In all his content and communication that’s exactly what you’ll receive.

He is a three-time international best-selling author, a Top 100 Business Coach, the executive producer of the Apple TV series 2 Minute Drill and Office Hours, and the host of the top entrepreneur podcast, The Playbook. His newest book, Game-Time Decision Making, was a #1 new release, David has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor.