Why is Japanese Whisky so expensive?

Japanese Whisky is in huge demand, but why is it so popular? Well, in this episode we find out!

Japanese Whisky expert James Rattray joins me as we find out where Japanese Whisky came from & how long it's been around. We're introduced to the founding fathers of Nikka & Suntory (Hibiki), we discover what makes Japanese Whisky so unique and unpack what has happened in the last few years to take it from relatively unknown to the hottest product on the top shelf, commanding hundreds and sometimes thousands of dollars a bottle.

For more about The Japanese Quality Whisky Society visit https://japanesequalitywhisky.com/

And for the classic Bill Murray "Suntory Time" -    • Suntory Time scene from Lost in Trans...   - watch with the subtitles on!!

#JapaneseWhisky #SuntoryTime #TheTwoBills