Keynote: A New Look at Infonomics in the Era of AI

IT and business executives frequently talk about information as one of their most important assets. But few behave as if it is. Even today, executives report on their financials, their customers, and their partnerships, but rarely the health of their data assets. And corporations typically exhibit greater discipline in managing and accounting for their office furniture than their data. The arrival of generative AI (GenAI) is sparking a discussion of how to adopt AI in measuring, monetizing, and managing data assets. Laney shares insights from his best-selling book, Infonomics, about how organizations can actually treat information as an actual enterprise asset. He discusses why data both is and isn’t an asset and property and what this means to organizations—particularly as they prepare to put AI to work broadly. He also covers well-honed approaches to and examples of organizations managing, monetizing, and measuring their data assets.

Speaker:
Doug Laney, Innovation Fellow, Data & Analytics Strategy, West Monroe and Author of "Infonomics" & "Data Juice", visiting professor at University of Illinois Gies College of Business