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UX Loss of Power: It's Time to Reclaim Influence from Product-Led Growth Mindsets

In this episode, we chat about the concept of Experience Led Growth (XLG) and how UX design has evolved over the years.
We discuss the shifting focus from User Experience (UX) to Product Led Growth (PLG) and how UX designers can reclaim their influence by adopting growth-oriented mindsets.
UX has lost it's seat at the table because product folks are pushing PLG, Product Led Growth. How can we get it back?

Jim Kalbach is a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently Chief Evangelist at Mural, the leading online whiteboard.
Jim is the author of several books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences, 2nd Ed. (O’Reilly, 2020), and The Jobs To Be Done Playbook (Rosenfeld, 2020). In 2023 he co-authored Collaborative Intelligence (Wiley, 2023) with Mariano Battan. Jim is also the Co-founder and Principal at the JTBD Toolkit, an online resource with learning, trainings, and content.

Links to connect with Jim:
Jim Kalbach on LinkedIn   / kalbach  
JTBD Toolkit https://www.jtbdtoolkit.com/

Books and Resources
“Jobs to be Done Playbook” by Jim Kalbach https://rosenfeldmedia.com/books/jobs...
“Mapping Experiences” by Jim Kalbach https://www.oreilly.com/library/view/...
“Reinventing Organizations” by Frederic Laloux https://www.reinventingorganizations....
“Naked Sales” by Asley Welch and Justin Jones https://www.somersaultinnovation.com/...
All of Jim’s books on Amazon: https://www.amazon.com/s?k=jim+Kalbac...
FourFour https://fourfour.ai/

Do you want to see more conversations with industry pros? Check out more from this playlist:    • Conversations: Chatz with Industry Pros on...  

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The good, the trendy, and the downright ugly in UX, product and tech.


⏰ Timestamps
00:00 Introduction to Experience Led Growth (ELG)
00:27 The Contraction of UX
01:02 Rise of Growth Designers
02:15 The Impact of Labels and Positioning
03:27 The Importance of Growth in UX
04:45 Challenges and Reflections

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