Скачать или смотреть Multi-Channel B2B Outreach: Why LinkedIn Is still Great in 2025

"Multi-channel always for the win," Micael of Amplemarket explains, noting that different prospects respond differently to various outreach methods. However, LinkedIn has shown exceptional results because "buyers are on LinkedIn, they do have activity there, and the amount of content produced there is growing exponentially."

The conversation explores how the effectiveness of traditional channels like email and cold calling is shifting. Email effectiveness has declined due to oversaturation with generic sequences, while cold calling faces new challenges with carriers implementing spam-detection systems that flag high-volume dialers.

What makes this discussion particularly valuable is the emphasis on quality over quantity. As one expert notes: "For ample market, I want people to do less but more quality... sales is all about timing." The key is capturing prospects when they're actively thinking about relevant problems—when they "go to bed at night and wake up in the morning" pondering these challenges.

The experts also highlight the importance of personalizing not just the message but the channel selection based on previous interactions and digital footprint analysis. This signal-based approach creates more meaningful conversations and higher conversion rates.

Learn how Team-GPT can help your marketing team implement effective multi-channel strategies at team-gpt.com.

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