Nobody Does It Like The Way Souled Store Put Pop Culture To Fashion: Co-Founder Vedang Patel

The Souled Store is a popular Indian brand that has gained widespread recognition for its quirky, pop culture inspired merchandise. Established in 2013, the brand specialised in casual apparel, accessories and collectibles that cater to fans of iconic movies, TV shows, superheroes and gaming franchises including shows like 'F.R.I.E.N.D.S.', characters from Disney, Marvel, DC, Indian mythology & more. It currently offers a wide range of products including T-shirts, hoodies, footwares & more blending comfort and unique fandom driven themes. Recently, cricketer Hardik Pandya, who has been a brand ambassador for The Souled Store since 2022 has now become an investor in the company. Catch Shibani Gharat in conversation with Vedang Patel, Co-Founder, The Souled Store, on their plans ahead.

#thesouledstore #businessoutlook #popculture #merchandise #storestrategy #newstoreopenings #expansionplans #hardikpandya #cnbctv18 #businessnews #businessnewstoday #businessnewsinenglish #sharemarkettoday

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