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In this video #SalesNation I’m going to share with you the 5 levels of the value ladder. At level one, your customers don’t care about you. They could swap you for a competitor at any moment wrecking your chances of hitting your sales targets.

At level 5 on the value ladder though, you have a customer for life. At level 5 the customer will give you every single penny they have, to keep doing business with you. They will beg you for your product!

So would you like to be in the position of having your customers begging to give you money, rather than you begging them? Then stay tuned.

This Sales School content has been pulled from our premium #SalesSchool membership which you can find over at Salesman.org.