David Carrasco and Abby Webb joined Michael Chidzey and Jo Juliana Turnbull on Friday 16th August 2024 for SEO Office Hours.
00:00 Intro
06:08 We're planning to roll out several updates to our website. The question is, should we push these live before Google's core update? Or would it be better to hold off until the update is announced and fully rolls out?
18:24 If a person feels uncomfortable with the keywords their company/clients wants to target, what should they do?
22:15 What approach would you take if a client insists on targeting keywords that seem misleading to users?
26:44 I'm looking to improve internal linking for a car dealership website. The most important pages are the model landing pages and the vehicle search pages. I'm going to add internal links to those pages from the blog posts or from their blog posts, but I'm wondering if I should link out to other relevant blog posts as well.
32:27 I've been told that under GDPR, I need to ask for cookie permissions on my website. Therefore my year-on-year numbers are now way down and it's hard to know the exact size of traffic. How do I overcome this barrier?
37:03 Do you only cover Google SEO or YouTube SEO as well? Any tips on increasing views and subscribers?
47:54 What are you most excited about in terms of SEO at the moment?
If you don't know David...
David is a freelance SEO Product Manager, leveraging his knowledge and experience in web positioning, growth, development, and business strategies to assist companies with technical SEO, content optimisation, and strategic SEO.
David embarked on his SEO journey when the field was still emerging, with no formal courses or degree programmes available. He learned through hands-on experience, exploring, experimenting, and innovating. With extensive SEO experience, he has participated in a wide range of projects, offering support to numerous clients. In recent years, he served as the CEO of a Spanish PR and link-building tool company, which he founded and later sold.
As a prolific content creator, he produces audio, video, and written content. You can sign up to David's newsletter here: https://dcp.bio/funambulista/ this allows him not only to connect with new people but also to continue learning and discovering. Learn more about David on LinkedIn / david-carrasco-pamies , X https://x.com/davidcarrascop and David's website https://dcp.bio/.
If you don't know Abby...
Abby is the Head of Search & Content at Base Creative, a B Corp™ certified digital marketing agency. Abby specialises in all things Google and is a core part of the Search and Content team with a strong background in copywriting, content strategy, and paid search campaigns for both client partners and internal marketing efforts.
Prior to Base Creative, Abby held digital marketing roles at Swan Creative, Independent Talent Group, and Latest Free Stuff. Fun fact: Abby created her first website at age 9 on FrontPage Express.
Abby is an advocate for women in marketing, a member of the Professional Copywriters' Network, an avid reader, a Mad Men enthusiast, and a coffee connoisseur. Learn more about Abby on Linkedin / abbyk , X https://x.com/copywriterabby, at basecreative.co.uk and abbyking.co.uk.
Head over to https://www.goodsignals.com/seo-offic... to get the invites for SEO Office Hours added to your calendar. You can also submit questions and watch previous episodes.
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