Hello, I’m CEO Captain Bill Kirk. For 20 years Weather Trends International has been helping Fortune 500 companies and Main Street in retail, seasonal merchandise, financial services, pharmaceuticals, and agriculture become PROACTIVE not REACTIVE with YEAR-AHEAD weather and predictive sales analytics to grow your business. Our passion is BETTER BUSINESS IN ANY WEATHER.
We not only predict the weather a year-ahead for temperatures, growing degree days, heating and cooling degree days, rainfall, and snowfall by week every mile on Earth, that’s 32 million locations, but also predict your category sales and equity performance by week wherever you sell products…A YEAR AHEAD!
Our technology ingests your point-of-sale data, builds a model of how weather influenced your sales in the past to then predict your sales by week out a year across every store, every DC, however you plan your business, AND IT DOES IT IN 30 SECONDS!
If you don’t have great Point of Sale data, no worries, we generate thousands of syndicated category sales forecasts based on decades of domain knowledge on how weather influences over 10,000 seasonal and holiday gift categories. This is why many of the world’s most successful and admired companies rely on our predictive business weather analytics.
We don’t just tell you the weather a year-ahead, we tell you where you need more or less seasonal inventory, when and where to promote or advertise in the perfect weather conditions, when to start markdowns, labor scheduling, energy budgeting and equity performance, A YEAR AHEAD! It’s called “The Power of 1 Degree” on how small changes in weather are having a huge influence on your business year after year.
As an example, every 1-degree colder year-over-year there’s a 10% increase in heater sales, 10 degrees colder 100% increase. But 5 degrees warmer a 50% decline. Simple rules of thumbs that everyone in the company can FINALLY understand EXACTLY how the weather is helping or hurting your business and overall performance.
If you’re planning sales off last year or average sales or average weather…that introduces 80% or more error creating endless REACTIVE scenarios and too many headaches…It’s like looking in the rear-view mirror to plan next year. We can help end the headaches and missed opportunities with our PROACTIVE PREDICTABLE and HIGHLY PROFITABLE year ahead solutions that gives you the time needed to truly optimize your plans.
Don’t take our word for it, hear what clients have to say about us.
We’re a team of meteorologists, mathematicians, and business weather advisors employing a statistical math climate-based model. It’s TRILLIONS UPON TRILLIONS OF STATISTICS and 24 climate cycles that is more accurate than the weather industries short range day 7-14 forecasts despite our forecast being a year ahead…75% TO 94% INDUSTRY LEADING YEAR-AHEAD ACCURACY over the past 20 years.
PhD academics from the University of Miami and West Point Military Academy proved that Weather Trends year-ahead forecasts out-performs NOAAs month ahead forecast 83% of the time, and unlike other weather firms, once we issue a forecast IT DOES NOT CHANGE once issued allowing you to plan with very high confidence a YEAR-AHEAD!
As the founder of our technology, I’ve affectionately been referred to as the REAL Captain Kirk, I AM an Air Force Gulf War Veteran many moons ago, who simply wanted a “BETTER WAY TO PREDICT LONG TERM WEATHER TRENDS”. I took to heart what General “Stormin” Norman Schwarzkopf said to me over 30 years ago – “you’re the scientist, give an answer not a hedge.” I won’t tell you what he said after that…TOP SECRET FOR NOW. But statistics and climate cycles DRAMATICALLY improve your odds of getting the weather and business outcomes right over constantly changing PHYSICS BASED METEOROLOGY which is Chaos…ever changing...a hedge as the general once said. We have a better way!
And even if you’re just planning the next 1–14-days, Weather Trends short range forecasts consistently offers #1 industry leading accuracy, based on a weather auditing firm, but unlike most, we don’t just tell you whether we also predict your short-term sales forecast day by day, store by store anywhere on Earth.
We’ve won 18 technology and business awards for a reason and even Forbes Magazine ranked weather trends the 5th most promising company in America out of thousands of small businesses.
Want to know how this NEXT GENERATION OF PREDICTIVE SALES ANALYTICS CAN DRAMATICALLY IMPROVE YOUR BUSINESS?
LET’S TALK. – Kirk out
Weather Trends International, Inc.
One Bethlehem Plaza
1 West Broad St. Suite #802
Bethlehem, PA 18018 U.S.A.
Phone 610-807-0118
email [email protected]
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