Скачать или смотреть The truth about generations in ag business with John Heimbecker

In this episode of the Truth About Ag, John Heimbecker, CEO of Parrish & Heimbecker, joins Kristjan Hebert and Evan Shout to share what four decades in Canadian agriculture have taught him about leadership, diversification, and long-term thinking.

From his start in a Toronto trading office to leading one of the country’s largest family-owned agribusinesses, Heimbecker talks about how P&H develops people from the ground up, why family members start at the bottom, and how empowering non-family managers has kept the company moving forward.

The conversation dives into marketing discipline, hedging strategies, and the role diversification plays in managing volatility across grain, feed, flour, and eggs.

Heimbecker also breaks down the supply chain challenges that hold Canadian agriculture back - rail monopolies, port inefficiencies, and the policy changes that could fix them. It’s a candid look at legacy, leadership, and the mindset required to build a business that lasts beyond a single generation.

The Truth About Ag podcast is hosted by Evan Shout and Kristjan Hebert of Farmer Coach and Hebert Grain Ventures. Each episode aims to bring you closer to the heartbeat of agriculture through candid conversations and honest discussions.
Website: https://www.realagriculture.com/
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