Скачать или смотреть Marcus Collins, Social Engagement and Marketing Speaker

To book social engagement and marketing speaker Marcus Collins for your next event, please contact [email protected]. And for more information about Marcus Collins (including expanded bio, program outlines, more videos, speaking fees, etc.) see: https://speaking.com/

I’m Marcus. I’ve always been a bit of a “square peg in a round hole.” I grew up as a black kid in Detroit who swam competitively, loved the Monkees as much as I loved A Tribe Called Quest, and spent my summers at band camp. Among my white peers, I was the “blackest” person they knew. Among my black peers, I was never quite black enough. The result of these experiences taught me how to observe cultural codes and develop an empathic muscle. My years of training and work have since strengthened these innate abilities into an actionable practice that allows me to translate culture for brands and translate brands for culture.

Consequently, I study the effects of cultural contagion on consumer behavior as a marketing professor at the Ross School of Business, University of Michigan, and translate these cultural learnings for “blue-chip” brands that wish to create contagious marketing campaigns that extend across both the online and offline worlds of “social.” Throughout my career, I’ve had the great privilege to be acknowledged for my strategic and creative contributions (Advertising Age’s 40 Under 40 recipient, Clio award winner) and launch campaigns like “Cliff Paul” for State Farm, the Made In America Music Festival for Budweiser, ”Hello Brooklyn” for the Brooklyn Nets, and the Eggo + Netflix’s Stranger Things conquest.

Prior to my tenure in advertising, I worked in music and tech as a startup co-founder (Muse Recordings) then leading iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) before running digital strategy for Beyoncé.

I am an alumnus of the University of Michigan (BSE in Materials Science Engineering and MBA with an emphasis in Strategic Brand Marketing) and a doctoral student at Temple University. But most importantly, I am Alex’s husband and Georgia & Ivy’s father.

For more information about Marcus Collins: https://speaking.com/