Скачать или смотреть #49 – From the Trenches: Cold Calls & the Financial Wake Up (Alan Moon - Integritech)

In this episode of From the Trenches, Josh Peterson sits down with Alan Moon, co-founder of IntegriTech, to unpack one of the most honest MSP growth stories we’ve had on the show. Alan shares his journey from Air Force space operations, to Fortune 100 IT roles at Walmart and Tyson Foods, to building an MSP in Northwest Arkansas that’s grown into the top 5% of revenue achievers.

This conversation explores business model reinvention, pricing maturity, cold-calling–driven growth, financial literacy for MSPs, and the “sins of the past” every MSP eventually faces. If you’re building an MSP and want a transparent look at scaling, hiring, sales, and operational discipline, this episode delivers.

👉 Learn more about the BMK Vision Operating System: https://beringmckinley.com/vision
👉 Subscribe on YouTube:    / @beringmckinleyvision  

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🔗 Connect with Our Guest & Host

Alan Moon (IntegriTech): https://integriTech.io
Josh Peterson:   / joshdpeterson  

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🔥 Topics We Cover

• Air Force → Corporate → MSP ownership
• What Walmart & Tyson taught him about IT at scale
• Quitting corporate to start IntegriTech
• Early pricing mistakes and “help desk jobs we built for ourselves”
• Tech Tribe’s influence on pricing models
• When cold-calling actually works (Arsenal story)
• Quality of clients: profitability + behavior
• The financial awakening: margins, costs, effective hourly rate
• Hiring aggressively while in growth mode

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⏱️ Suggested Chapters

00:00 – Intro
00:30 – Alan’s Air Force beginnings
02:45 – Life inside Cheyenne Mountain
06:10 – Transitioning out of the military
10:30 – Walmart & Tyson: IT at massive scale
18:00 – What a beef plant teaches you about tech
22:00 – Starting IntegriTech
24:00 – Early pricing lessons & Tech Tribe
30:00 – Understanding margins and financial literacy
37:00 – Agreement gross profit & effective hourly rate
45:00 – Building a sales engine
56:00 – Working with Arsenal
1:00:00 – Where to find Alan

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🎙️ Guest Bio — Alan Moon

Alan Moon is the co-founder of IntegriTech, a managed service provider serving businesses across Northwest Arkansas. With roots in Air Force space systems and Fortune 100 IT at Walmart and Tyson Foods, Alan brings deep technical expertise, disciplined operations, and a growth mindset to the MSP world.

🎤 Host Bio — Josh Peterson

Josh Peterson is the CEO of Bering McKinley and host of the BMK Vision Podcast. Through coaching, financial modeling, leadership development, and the BMK Vision Operating System, Josh helps MSPs grow with clarity and confidence.
Learn more: https://beringmckinley.com/vision