Marketing for Healthcare: The Advantages of Using Marketing Agencies over In-House Solutions

In this quick guide we highlight the advantages that we believe marketing agencies have over in-house solutions when it comes to deciding on your marketing needs for your healthcare business.

Healthcare marketing is the backbone of what we do here at Onyx Health. Our marketing services are aimed at getting the right messages to the right people through the most appropriate communication channels.
In today’s environment, health marketing channels are multiple and a message needs to be heard and seen above all the other noise going on around a healthcare professional.

This animated guide is just one of many in our Marketing for Healthcare collection, which you can find here: http://bit.ly/2iXXXeR

At Onyx Health we are experts in healthcare marketing communications and sales. We know what it takes to sell a product in this highly competitive and complex market.
For more information on how we can specifically help your healthcare business with your marketing needs then visit www.onyxhealth.com or ring +44 (0) 191 640 3638 today

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EXPERIENCE

A: Agencies can employ a range of staff with different skill sets and levels of experience.
These include writers, designers, project planners, creatives and strategists.

IH: If you only have one person in your marketing team, can they single-handedly provide all these skills at the necessary level?

KNOWLEDGE

A: An agency may have already worked in your market or have experience in a market you are enterting. They can provide an objective point of view based on knowledge and experience.

IH: As a marketing team dedicated to one product, you have the time to learn and understand everything about your product, but you may become too single minded.

CREATIVITY

A: By their nature agencies allow creative talent to thrive. This allows agency staff to explore and develop new and exciting opportunities, offering you a fresh perspective.

IH: Working in-house can often hamper your creative approach to marketing campaigns because you can’t think outside of the box. Your tendency is to look back at previous projects and not forward.

CONNECTIONS

A: Good communication professionals are well connected. They forge valuable relationships with contacts throughout their career and keep them.

IH: Your in-house team may know your business inside and out, but have they got the time to develop and keep a network of contacts in your industry?

FLEXIBILITY

A: Using an agency may initially look expensive, but it gives you access to a whole tram of experts.

IH: In-house marketing teams don’t usually have the capacity for big projects.

COLLABORATION

Many successful marketing teams work with agencies. They can work side by side with existing marketing teams, getting projects up and running, freeing up the in-house team to focus on the bigger picture.