Скачать или смотреть What to Do When Your Site Traffic Goes Flat

It can be super discouraging when your site traffic goes flat. So in today's video, I'm gonna be sharing with you five steps that you can take to take action on this when this happens to just keep your cool and be able to carry on.

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0:00 - Introduction to What to Do When Your Site Traffic Goes Flat

0:23 - Step 1: First thing you should do

Sometimes people get overworked when their site traffic goes flat, and they start to change all sorts of things on their site, and sometimes it'll impact their site in a negative way as opposed to a positive way. But before you do that, just take a step back and accept that's happened, and then take a step number two.

0:47 - Step #2: What's working and what's not?

So you probably know at this point that your site has established some form of success and there are certain things that are working for you and things that are not working for you.

Sometimes you might find yourself in a situation where Google puts out a big algorithm update and maybe you're just trying to work backwards on exactly why a post was doing really well before the update and why it now sucks afterwards.

So what you want to do is start a Google document where you're going to outline what's going well, what's not, and what could be going even better.

3:14 - Step #3: Is your content too old?

So typically speaking, when performance drops, it's often related to that content being too old or stale, and it's just needing to be a little bit more refreshed. This will happen with any blog post, regardless of how old or how many backlinks there are for that post. It's always useful to go through some sort of refreshing process.

I'm guilty myself of not always refreshing my content, and what I'm often able to see is if I jump in a search console and look at some of the top performing posts from a year ago. They're very different from the ones that are top performing today.

5:14 - Step #4: Look at your content production

It's really important that you don't lose faith at this point just because your site has been flat. Maybe you've been doing the same thing for a while. It could also be the time where you could actually double down on your content production and then look to just bend the curve for yourself by giving yourself more opportunities with more valuable content as long as you are not compromising on quality.

Oftentimes, I've found that just staying the course in terms of publishing through the plateau can do a great service to your website because you're not overreacting. But what you're able to do is you're able to keep working on improving the overall comprehensiveness and authority of your website.

8:08 - Step #5: Consider working on this

Sometimes the best way to solve a site going flat is to just take a break on it. Sometimes you're gonna be burned out. You don't want to create new content around that sort of site, just because you're not seeing the results. You're putting in the effort, but you're not seeing the results.

And so something that I've also done in the past is I've simply just worked on another website, and to show you an example of what this looks like, here's one of my websites in which I haven't really put any new content on this site.

9:15 - Key Takeaways

When you find yourself in a situation where your website traffic has gone flat, don't get discouraged. It's not the end of the world. You can work your way through it, but it really comes down to whether or not you are going to stay disciplined through this plateau.

✍️ COMMENT BELOW:
What do you do when your website traffic is down or losing traffic?

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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.