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*CPM Bidding – Description*

*CPM (Cost Per Mille)* bidding is a bidding strategy in Google Ads where you pay for *every 1,000 impressions* your ad receives, rather than paying per click. It's ideal for *brand awareness* campaigns where the goal is **visibility**, not necessarily clicks or conversions.

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🔹 *Key Features of CPM Bidding:*

| Feature | Description |
| ------------------------------------------ | ----------------------------------------------------- |
| 📌 *CPM = Cost per 1,000 impressions* | You’re charged each time your ad is shown 1,000 times |
| 🎯 *Goal* | Maximize visibility and brand exposure |
| 💰 *Pay for Views* | Not based on clicks or actions — only on impressions |
| 📢 *Used in Display & YouTube campaigns* | Especially common for visual and video ads |

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🔸 *Example:*

You set a **CPM bid of ₹200**.
Google will try to show your ad 1,000 times, and you’ll be charged ₹200.
Whether users click or not, you’re still charged for those 1,000 impressions.

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🔹 *Best For:*

*Brand awareness* and *reach-focused* campaigns
*Display Network* and *YouTube video ads*
Businesses launching a *new product, event, or brand identity*
When *impressions matter more than interactions*

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🔸 *Pros:*

Ideal for *maximum exposure*
Great for *top-of-funnel marketing*
Predictable cost structure for visibility goals

🔸 *Cons:*

No guarantee of user interaction (clicks/conversions)
*Not optimized for performance metrics* like ROI or CPA
May lead to *low engagement* if ad targeting isn’t precise

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🔧 *Tips for CPM Campaigns:*

Use *eye-catching creatives* (banners or videos)
Combine with *tight audience targeting* for effectiveness
Monitor *viewability rate* and *frequency*
Consider *Viewable CPM (vCPM)* if available — it charges only when your ad is actually seen

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✅ Summary:

| Strategy | CPM Bidding |
| ----------------- | ---------------------------------------- |
| Billed By | Every 1,000 impressions |
| Optimization Goal | Reach & visibility |
| Best Used For | Brand awareness (Display & YouTube ads) |
| Works Best With | Strong visual creatives + good targeting |

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Let me know if you’d like:

A comparison with *CPC or CPV bidding*
Help choosing between *CPM and vCPM*
Creative tips for *high-impact CPM campaigns*