MIKAYLA NOGUEIRA IS IN TROUBLE… (Divorce Rumors + Lash Gate Addressed)
Okay so we need to catch up on Mikayla Nogueira because in the last week alone there have been multiple developments, and the way they're all landing at the same time is genuinely a lot. We've got her revisiting Lash Gate in the most confusing way possible, a new product launch that has some people raising their eyebrows, and then on top of all of that, she announced her divorce from Cody. There is a lot to get through, so let's just start from the beginning.
A few days ago we talked about Mikayla posting that video where she basically said she had lost herself to influencing — that she had become someone she never wanted to be and that things were going to start changing. That video was a whole moment. People were emotional about it, people were skeptical about it, and honestly both reactions made sense depending on how long you've been following her. But since that video went up, the news just kept coming.
So let's start with Lash Gate, because this week marked almost exactly three years since that whole thing happened. And if you somehow don't know the story — back in 2022, Mikayla posted a sponsored video for L'Oreal mascara and people immediately noticed that her lashes looked dramatically fuller than what the product could realistically deliver. The accusation was that she was wearing false lashes in a mascara ad. L'Oreal pulled the video. Mikayla never directly confirmed or denied wearing falsies. She stayed quiet, weathered the storm, and kind of leaned into being the "canceled influencer" persona, which honestly worked for her for a while. Her fans stuck around, brands kept working with her, and it became a bit of a running joke in the beauty community.
The reason it's back in the conversation right now is because last year, L'Oreal actually brought her back to be the face of a new mascara campaign. And when that was announced, people were furious with the brand. The whole argument was: this woman used false advertising to sell your product, and your response is to rehire her for another mascara? It felt like a reward for bad behavior. But from a pure marketing standpoint, you can absolutely see why L'Oreal did it. The original Lash Gate video caused a massive spike in product sales because everyone was buying it to test whether it could actually deliver those results. Controversy moves product, and L'Oreal knows that better than anyone.
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