Скачать или смотреть Simple not Sexy: Designing for the Developing World | Ricky Stoch | TEDxGoodenoughCollege

Ricky talks about how designing a product that is cheap, accessible, low tech and scalable can improve healthcare, namely treatment adherence, in the developing world. She explains how scratch-off medicine packaging could nudge people across the world to adhere to their prescribed doses, hence protecting individual lives and further public health outcomes as a whole.
Ricky is a human-centred designer and consultant specialising in research-based projects at the intersection of visual communication and behavioural design. Through her work she aims to solve problems, change behaviour, democratise information and communicate big ideas.

Ricky is an alumna of the University of Cape Town and Royal College of Art (London). In 2021, she founded Studio Fundi, a human-centred design and product development consultancy based in Johannesburg and London. The company recently launched FebriSol, its flagship product, aimed at increasing treatment adherence to chronic medication. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx