What a Verizon Executive Told me about Affordable Wireless

Welcome to this exclusive interview with Arturo Picicci, the Vice President of value brands and brand strategy at Verizon. I’m here in Vegas for the All Wireless and Prepaid Expo, and I’ve got a really cool opportunity to interview Arturo on the current state of the prepaid space and some insights into wireless as a whole. We'll talk about Verizon’s presence specifically in the affordable wireless space, and hopefully this can give all of you a cool, rare look inside the wireless industry.

Check out Arturo Picicci:   / arturopicicci  
HUGE thanks to Lindsay Cohen for making this possible:   / lindsey-cohen-5a6a8647  

This is NOT sponsored by Verizon or any other company, and everything I say is coming from me. All questions I ask and statements I make are 100% my own. Arturo may make statements that are forward-looking, biased, or do not fully align with my own beliefs and opinions.


0:00 Intro
0:28 What is Verizon's Value segment?
1:51 Is it positive that major operators are acquiring smaller brands, or could it reduce competition?
3:16 Is there room for innovation when a brand has been acquired?
5:38 How do you overcome the negative perception of affordable wireless?
7:41 Could prepaid cannibalize postpaid?
9:28 Could prepaid and postpaid combine?
10:16 Is it better to have multiple sub-brands, or focus on one brand?
12:58 What plan and phone is Arturo using?


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I'm Max, and I make videos about phone plans and wireless. My goal is to give you information on mobile carriers and plans to help you pick the one that’s best for you. I review carriers and give you my recommendations so you can get the info you need.

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