Laws of UX: Hick's Law (with examples!)

Click here to subscribe    / @amdesignanddev   Understanding and applying Hick’s Law in Product Design.

Reference and learning resource:
https://lawsofux.com/

00:00 - Intro & Takeaways
01:33 - Explanation
03:01 - User's Working Memory
04:24 - 1. Present Lesser Options
06:51 - 2. Highlight Recommended Options
07:32 - 3. Steps and Hiding Optional Tasks
10:57 - 4. Break options in Categories
11:53 - 5. Avoid abstraction, and inaccurate categorisation .

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