Скачать или смотреть From Scopely to Stash: Redefining Direct-to-Consumer in Gaming

The gaming industry is entering a new era—and it’s all about going direct-to-consumer (D2C). In this episode of Secret Stash, host Archie Stonehill sits down with Stash’s new CEO Henry Lowenfels and CPO Spencer Tucker to talk about:

🎮 Their journeys from film, banking, and Scopely to leading Stash
📈 How Scopely scaled hits like Yahtzee, The Walking Dead, Star Trek, and Marvel Strike Force
💡 Why D2C isn’t just about payments—it’s about building deeper, more personalized relationships with players
🚀 What the future of D2C looks like across mobile, web, and console

Whether you’re a game developer, publisher, or just fascinated by the business of games, this conversation reveals how the next wave of innovation will change how players spend, engage, and connect.

👉 Subscribe to Secret Stash for more insider perspectives on the future of gaming.

00:00:00 Welcome to Secret Stash: Introducing Henry Lowenfels & Spencer Tucker
00:01:46 From Film to Free-to-Play: Henry's Journey into Mobile Gaming
00:05:30 Banking to Building: Spencer's Path to Product Leadership
00:14:00 Scopely's Early Days
00:16:34 The Power of IP: Yahtzee, Monopoly and Beyond
00:19:50 Evolving Genres: Scopely's Move into Mid-Core Games
00:25:30 Spencer Joins Scopely: Product, Monetization and Anaytics
00:30:00 The Rise of D2C
00:40:25 WWE's D2C Success: Engagement Before Discounts
00:52:43 Homa and the Hypercasual D2C Opportunity
00:57:00 The Future of D2C
01:05:55 How to Build D2C from Scratch
01:08:40 Picking a Partner for D2C
01:10:00 Join the Stash Team

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Stash builds direct-to-consumer channels for the world’s best games.

LET’S STAY IN TOUCH
Website: https://stash.gg/
Contact: https://stash.gg/contact
Careers: https://stash.gg/careers
LinkedIn:   / stashgg  

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Blog: https://dev.stash.gg/blog
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