Johnson & Johnson Medical: "Carto 3 System"

http://www.gearshift.ca/

Director: Shayna Haddon
Director of Photography: Corey VanderPloeg
Executive Producer: Zac Reaney-Barker
Creative: Gearshift
Client: Johnson & Johnson Medical

We focused on the impassioned stories of patients when we produced these documentary-style corporate videos for Johnson & Johnson Medical to best demonstrate the quality of Johnson & Johnson products to medical equipment acquisition boards. The three videos, Depuy "Spine", "Carto 3 System" and "Cordis Endovascular" were shot on location over a period of six months and, through a compassionate lens, show the emotional journeys of those whose lives were improved, recovered and even saved by Johnson & Johnston Medical technologies.