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What is a Google Ads Account?
A Google Ads account is your gateway to advertising on Google's vast network. It's an online advertising platform where individuals and businesses can create, manage, and track advertisements that appear on Google Search, YouTube, Gmail, and millions of other websites that are part of the Google Display Network.

Key Features & Benefits:

Reach Potential Customers: You can show your ads to people at the exact moment they are searching for the products or services you offer.

Targeted Advertising: You have precise control over who sees your ads. You can target users based on keywords, location (country, city, or even a specific radius), age, gender, interests, and more.

Budget Control: You decide how much you want to spend. Using a pay-per-click (PPC) model, you only pay when someone interacts with your ad (e.g., clicks on it to visit your website). You can set daily budgets and pause or stop your ads at any time.



Performance Measurement: Google Ads provides powerful tools to track the performance of your campaigns. You can see how many people saw your ad (impressions), how many clicked on it (clicks), the cost per click (CPC), and ultimately, your return on investment (ROI).

Access to Tools: An account gives you free access to valuable tools like the Google Keyword Planner, which helps you research keywords for both your ad campaigns and your website's SEO strategy.

How to Create a Google Ads Account with a Mastercard
Creating a Google Ads account is a straightforward process. Using a Mastercard is one of the most common and accepted payment methods. Follow these steps:

Step 1: Go to the Google Ads Website

Open your web browser and navigate to the official Google Ads website: https://ads.google.com.

Click on the "Start now" button.

Step 2: Sign In with Your Google Account

You will be prompted to sign in. You must have a Google Account (like a Gmail address) to create a Google Ads account.

If you're already signed in, you may be asked to choose which Google Account to use. If not, enter your Google Account email and password.

Step 3: Provide Initial Business Information

Google will begin guiding you through the setup process. It will ask for basic information like your business name and your website address.

Step 4: Create Your First Campaign (Guided Setup)

Google's standard setup process will guide you to create your first ad campaign immediately. You will be asked to:

Define your main advertising goal (e.g., get more website traffic, get more calls).

Write the text for your ad (headlines and descriptions).

Select keywords that will trigger your ad to show.

Choose the geographic locations where you want your ad to appear.

Set a daily budget for your campaign.

Note: If you only want to create the account to access tools like the Keyword Planner without running an ad, look for an option to "Switch to Expert Mode" near the bottom of the screen during the initial steps. This gives you more control and allows you to create an account without an active campaign.

Step 5: Set Up Your Billing Information

This is the crucial step where you add your Mastercard.

Country and Time Zone: Confirm your billing country and time zone. This cannot be changed later, so ensure it is correct.

Payment Method: When prompted to add a payment method, select "Credit or debit card".

Enter Mastercard Details: Carefully enter your Mastercard information:

Card Number (the 16-digit number on the front)

Expiration Date (Month/Year)

CVC Code (the 3-digit security code on the back)

Cardholder Name (as it appears on the card)

Billing Address (this must match the address associated with your Mastercard)

Payment Type: Choose between Automatic payments (where Google charges you automatically after you've accrued costs) or Manual payments (where you add funds to your account first), depending on what's available in your region.

Step 6: Review and Submit

Review all the information you've entered—your campaign details (if you created one) and your billing information.

Agree to the Google Ads Terms of Service.

Click "Submit" or "Finish" to complete the account creation process.

Your Google Ads account is now set up! You can explore the dashboard, refine your campaign, or pause it if you're not ready to start advertising