Скачать или смотреть Inside the DSA: Dave Grimaldi on Strategy, Storytelling and What’s Next

In this episode of Direct Approach, DSA CEO Dave Grimaldi joins Wayne Moorehead to unpack the policy and perception challenges facing the channel—and how the DSA is evolving its advocacy, storytelling and strategy to meet the moment.

The key moments in this episode are:
02:57 – How a college side hustle sparked his connection to direct selling
07:38 – The purpose and function of the DSA explained
11:34 – The current temperature in Washington and Capitol Hill
16:31 – Why younger lawmakers need better education on the channel
19:42 – The power of storytelling to shape perception
23:57 – Dave on crypto, reputational crisis and narrative recovery
26:32 – The unique flexibility and independence direct selling offers
29:20 – Why personal stories are more powerful than policy briefs
33:05 – How the DSA plans to capture and share distributor impact stories
35:00 – How digital advocacy and social media will shape the future of outreach
39:16 – On the importance of grassroots action and proactive engagement
42:23 – Dave’s phone number and call for personal involvement
44:01 – DSA’s biggest wins from the past year
46:32 – What excites Dave most about the future of direct selling
48:06 – Why collaboration is the key to what comes next

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