Скачать или смотреть STARTING A SUCCESSFUL CONSULTING BUSINESS COURSE: MARKETING CONSULTING BUSINESS SERVICES

This video is part of STARTING A SUCCESSFUL CONSULTING BUSINESS COURSE.
It contains tutorial on how to carry out a result oriented marketing to promote any business.
LEADING QUOTE: “Give them quality. That is the best kind of marketing.”- Milton Hershey
I once bought an audiobook on marketing and was disappointed with the content because it fell short of my expectations going by the advert information displayed on Facebook. So, Milton was right when he said “give them quality…”
My consulting business involves staff training. I remember the day when I submitted a training proposal to an organisation the director assumed my firm has nothing substantial to offer but after the training; she confessed my team impressed her with the training content and delivery. And to prove that she got value from the training, she invited my firm for another one.
Creating awareness to boost sales for your business is very important. It could take the form of person-to-person, through family and friends or media. Synonymous to marketing is promotion. You must develop your own strategies or adapt existing ones to ensure you publicise your services to the world (especially to your target potential clients).
According to someone.
"Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors and is a form of persuasive communication. It is made up of every process involved in moving a product or service from your business to the consumer." 

THE SWOT ANALYSES
For effective marketing. You have to analyse the strength and weaknesses of your business. This is where the SWOT analysis comes in. Below is a brief explanation:
S- Strength: What are your selling points. The services unique you render other businesses like your own do not offer.
W-Weaknesses: The things that may discourage clients from patronizing you. Things like lack of office space, poor packaging of your services, not having an online presence, etc.
O- Opportunities: The chances you have to succeed. Things like belonging to a professional body on social media, having email addresses for sending out your e-proposals to target clients, etc.
T-Threats: Things that can hinder your marketing success. e.g. competitions and their prices, not registering your business with the regulatory bodies, etc.
After running your SWOT analysis, you will then re-strategize to put things in order to avoid marketing failure.