Скачать или смотреть Using AI to Supercharge Marketing Strategy and Creativity With Mark Mitton

Mark Mitton is the President of Gravity Sprint, a division of Gravity Global focused on driving growth for startups and pivoting companies. With over 15 years of experience, he has led branding for 15 startups and worked with Fortune 1000 companies. Mark co-founded Carbon8, a digital marketing agency acquired by 9thWonder, and has been a recognized voice in the industry through appearances on MSNBC’s Business Makeover and his contributions to branding and digital strategy.

About this Episode

The rapid growth of AI is transforming how marketers strategize, create, and deliver campaigns. But while AI offers immense potential, many marketers grapple with where to begin and how to stay innovative. In this episode, host Tyler Lane talks with Mark Mitton about harnessing AI to boost creativity and move toward more strategic roles in marketing. They discuss the art of blending technology with human insights to deliver creative and impactful campaigns.

Key Moments

• Introduction [0:00]
• From product marketing to founding a digital agency [1:50]
• Why AI requires agility and experimentation [6:27]
• How AI is shifting marketing roles from execution to strategy [10:42]
• Misconceptions about AI adoption [12:26]
• Building client-specific GPTs to ensure brand consistency [15:34]
• Understanding AI’s impact on creative roles and how to find the right balance [22:15]
• Addressing legal and ethical concerns in AI-driven marketing [31:40]
• Mark’s personal AI use cases and advice for marketers [36:12]

Top Insights

1. Develop AI Skills – Invest in training marketers to maximize AI’s strategic and creative potential.

2. Test AI Tools Across Teams – Encourage departments to experiment with AI to unlock innovation and confidence in new technologies.

3. Customize For Clients – Develop tailored AI models to align with client data, guidelines, and branding while enhancing trust.

4. Use AI Beyond Automation – Leverage tools for ideation, testing assumptions, and validating campaigns to increase effectiveness.

5. Create Governance Policies – Implement rules for AI usage to protect security, meet ethical standards, and minimize risks.

Notable Quotes

“The only way to win is for an organization to be just as dynamic as technology.”

“There’s almost always been a lid on how much marketing we could do based on just human capital.”

“It’s only creative if it converts, and I think that’s sometimes hard for artists.”

“I think we’re going to see a similar sort of flip in marketing, where it’s really going to push people to start being more strategic.”

Resources

• Mark Mitton on LinkedIn -   / mmitton  
• Gravity Global - https://www.gravityglobal.com
• Tyler Lane on LinkedIn -   / tyler-lane-session-interactive  
• Session Interactive - https://sessioninteractive.com
• 9thWonder - https://www.9thwonder.com
• Claude - https://claude.ai
• Perplexity AI - https://www.perplexity.ai
• Gemini - https://gemini.google.com

Unlock the Future of Marketing

Unlock smarter, more innovative marketing solutions by blending human creativity with the power of AI. Start your AI marketing transformation today by exploring client-specific applications and fostering experimentation across your team.

For more insights and practical advice, subscribe to the Built to Convert podcast or contact Session Interactive to elevate your marketing strategies

Learn more at http://sessioninteractive.com.