Скачать или смотреть What Is a Facial Serum? How & When to Use It for Best Results

What is a facial serum and how should you use it? In this video, we break down everything you need to know about facial serums—what they are, how they work, and why they’re essential for any skincare routine.

A facial serum is a lightweight, concentrated treatment designed to deliver powerful ingredients deep into your skin. Whether you’re targeting dryness, oily skin, signs of aging, or sensitivity, there’s a serum for you.

We’ll show you:
– How to apply facial serum correctly (cleanse → tone → 1–2 drops → moisturize)
– When to use a serum (morning under makeup or at night for repair)
– Key ingredients by skin type:

Dry skin: hyaluronic acid, glycerin

Oily skin: niacinamide, salicylic acid

Aging: retinol, vitamin C

Sensitive: calendula, chamomile

Learn the dos and don’ts of serum application—why you should avoid applying on wet skin and always lock in hydration with a moisturizer.

Plus, we highlight AETHEION ZCM-15 Serum, a powerful formula combining redox technology, calendula oil, and silver to fight free radicals, soothe sensitive skin, and support youthful collagen production.

Content :
0:00 Intro
0:07 What is a Facial Serum?
0:30 How to Apply Facial Serum
1:18 When to apply face serum?
1:35 Do's and Don'ts
2:11 What are the Benefits of Facial Serum?
3:37 What are the Benefits of Calendula on skin?
4:23 ZCM15 Facial Serum

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