Скачать или смотреть Day 23: New Facebook Ads Campaign - Song Title Poetry + VSL Test Results

Day 23: New Facebook Ads Campaign - Song Title Poetry + VSL Test Results

Decent recovery day! Yesterday: $446 ad spend → $668 revenue = $222 profit.

Today we're at $468 by 3pm - should match or beat yesterday. Plus I've got VSL test results and a creative new Facebook campaign to share!

What You'll See in This Video:

✅ VSL split test final results - Text wins again at 2.99% vs 2.12%.

✅ New Facebook campaign structure - Testing vs main campaign strategy.

✅ Creative song title poetry ads - 5 different formats testing engagement.

✅ Targeting strategy shift - Electric guitar interest overlay for faster learning.

✅ Learning phase optimisation - Getting ads out of learning faster.

VSL Split Test Final Results (4 days):

Text-only control: 2.99% conversion (1,400 page views).
Video sales letter: 2.12% conversion (1,396 page views).
Total data: 2,800 page views, 70 sales.

Text wins again!

Though the 2.99% conversion is higher than usual, so something's working. I'm blaming the video quality, not the video concept - will test a better version next week.

Facebook Campaign Structure:

Main campaign: All proven winning ads (8-10 active creatives)
Test campaigns: New creative concepts in separate ad sets
Strategy: Test new concepts separately, then move winners to main campaign

This prevents new ads from getting buried in the main campaign and ensures proper budget allocation for testing.

New Creative Concept - Song Title Poetry:

Instead of direct "buy this" messaging, using clever wordplay with famous song titles to create engagement and interaction.

5 ad formats testing:
1. Static image #1
2. Static image #2
3. 8-second AI-generated video (surprisingly good but obviously AI)
4. 14-second reel using real video segments
5. Carousel with 8-9 text slides

Early results: Carousel showing massive click-through rate, static image already generated a purchase.

Targeting Strategy:
Main campaign: Very broad worldwide targeting
New campaign: Electric guitar interest overlay for faster learning phase exit

Why?

New campaigns need guidance to find the right audience quickly. Once they gather data and exit learning phase, can broaden targeting.

Learning Phase Importance:

Facebook ads stay in "learning phase" until they get enough conversions. Ads that never exit learning phase eventually tail off. Narrower initial targeting helps campaigns exit learning faster.

Tomorrow: Improving the abandoned cart email sequence with new strategies to boost recovery rates.

---

Creative testing never stops. Sometimes you need to test things you don't even like to find what actually works.

#FacebookAds #CreativeTesting #VSLResults #SongTitleAds #LearningPhase