How to Create an Ideal Customer Profile or User Persona

In this video we walk through the steps you will need to create an ideal customer profile also called a user persona. Everything from the questions to ask when performing customer research to where to do in order to find imagery to help make the user persona be more realistic and believable.

If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles.

Link to Customer Profile Template:
https://docs.google.com/presentation/...
(To start editing this doc go to File, Make a copy, Entire presentation)

Episode notes: http://freelancejumpstart.tv/94

Learn How to Offer Strategy Using CORE:
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//TIMESTAMP
00:00 - Introduction
00:45 - Skills Only Get You So Far
01:13 - Thinking Strategically
02:27 - What are Customer Profiles?
04:45 - Defining Your Audience
06:54 - Elements of a Customer Profile
08:24 - Example of Customer Profile
10:30 - Customer Research: Salary
12:29 - Picture for Customer Profile
13:09 - uifaces.co
14:25 - generated.photos
15:36 - unsplash.com
16:38 - Defining Your Competition
20:00 - Run Ads On Your Competition's Videos
22:00 - Customer Story for Competition
25:07 - Match Marketing to Customer Profile
28:40 - Let's Review
30:39 - Conclusion

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Executive Producer - Nathan Allotey

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