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In HOW NONPROFITS CAN USE VIDEO STORYTELLING TO RAISE MONEY, Ron Watermon, the Founder & CEO of STORYSMART shares three (3) Free Best Practice tips for mission driven organizations to use video storytelling to increase donations to the charity.

Most charities know that the key to raising money is to tell their story and put a face to their mission. No storytelling medium is more powerful than video, but most nonprofits don't think they can afford to do it with any consistency.

We share some practical tips for nonprofits to get video stories produced within a nonprofits means and then some FREE best practice tips for using those stories to raise money.

Here is what we tell all of our clients to maximize the benefits of their storytelling.

These are three FREE things they can do to get their story in front of their audience.

1. Post your video story and written blog post copy to your website blog.

The fact that you are reading this post helps best illustrate our point. Nothing drives your website authority or maximizes your search engine optimization than consistently blogging. Like it or not, you website is essentially a modern media outlet capable of reaching anyone anywhere in the world thanks to the power of search. You drive search results by posting video on your website and you super charge it by posting a companion written post. That is why we sell our service with a done for you AP style written blog post. We are making it turnkey simple for our clients to share their story on their website. Anyone who posts a video on their website is 53 times more likely to get a front page google result. We are assuming you already have a website. And assuming that you do, it isn’t expensive or difficult to add a blog. It should be free with your web hosting platform.

2. Share your video story via your social media platforms.

Facebook. Twitter. LinkedIn. Instagram. YouTube. We tell our clients to start by sharing the story via their website. From a practical standpoint, it may actually be shared first via YouTube. Most websites are set up to embed video from YouTube or Vimeo or some other hosting platform. Google prefers YouTube since they own YouTube. Once you’ve shared your video on your website, you can either upload it directly to Facebook and LinkedIn or share the post from your website. Play around with both. You can tweet a link to your blog post. You can also post video directly depending upon length. One of the reasons we recently added our “Full Service Five Packs” with our video storytelling packages as we want to provide turnkey simple solutions for our clients to share short shareable social media stories that feed back to the website. Bottom line for your organization – social media is FREE to use and it is where you will likely find your audience. It also empowers your audience to share it with their audience, which is the modern media landscape. It is a common sense best practice to take advantage of this free way to market your organization.

3. Share your video story via an email newsletter.

Many organizations have built strong email lists to connect directly with their customers. When I worked for the Cardinals, nothing was more effective with driving sales than their blast emails. While they took things to a level most organizations might not be comfortable with – sending almost daily or more emails. All businesses – whether B2C or B2B - should be staying in touch with their community. And it is FREE to get started. You can start with a MailChimp account for free. As it grows, you may decide to invest more, but for the most part you can do an email campaign to your customers for FREE

Okay, so those are three free ways to share your story. If you invest in consistently doing these things, your business and sales will grow organically. Talk to any expert in the field of digital and social media to confirm this fundamental fact. Nothing drives organic search traffic better or works better than this fundamental approach.

All that said, you can super charge all it with paid efforts. Boosting your social media posts. Paying for search terms. Digital advertising. You can do all of that to drive even faster results.

But here is the key to all of it. It starts with the video storytelling. It all starts with telling your amazing story on screen with video storytelling. So what are you waiting for?

Learn more about STORYSMART at getstorysmart.com