Скачать или смотреть Final Adidas Case Study

D&AD & Creative Conscience Entry for Adidas 2018.

92% of the world’s population live in places where air pollution exceeds safe limits. Anemotech have created a cutting edge fabric called The Breath, which separates and absorbs polluting molecules from the air. Teaming up with Adidas and Anemotech, Sportswear and street ware will be made using this fabric and it will be called Breathe Adidas, and is aimed at the younger generation. The Fifa world cup will be the official launch and be a catalyst for this movement. Celebrity endorsements also appears as all teams will play in Breathe Adidas attire. Contributing to the reduction of air pollution.

We’re the solution to pollution.

NONE of the footage is my own simply put together by myself from numerous youtube videos to try and get my point across for the brief. STUDENT WORK ONLY.

* All credit for the amazing voice over done by John Mundy*