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What’s the difference between cross-promotion and cross-selling? And which is going to increase my hospitality property profits?

Welcome to another edition of hospitality property school.

Today, I am going to take a closer look at Ideas for Cross-Promoting Your Hospitality Property.

Promoting your hospitality property can be a daily grind, but it doesn’t have to be.

And you don’t have to do it alone.

You can increase your client base and improve your bottom line by using cross-promotion, collaborating on marketing with comparable business partners.

Cross Promotion is a great way of tapping target group of partners without investing much. With more businesses competing for a slice of the market share, creative businesses of all sizes are trying more cross-promotion campaigns, in the hopes of driving sales and increasing brand loyalty.

It can be a win-win situation for all of the parties involved.

Look at some ways to cross-sell your own products or services

You can do this within your own business by offering customers a product or service you offer on your property. It can be as simple as the waiter asking if the customer wants a salad to go with that main course. A subtle way of encouraging a guest to spend a little more.

Generally, a guest doesn't mind.

Here are some ways to improve your opportunities for cross-selling:

. Stay attentive.

. Train your employees to upsell.

. Cross-sell on your website.

. Offer a variety of prices.

. Post expert recommendations.

. Try product or service packages.

Training to upsell is a step in the right direction to increase your bottom line.

Let’s continue with ways to cross promote

Organise cross-specials

You already know that you can target guests during or after a purchase with related specials, such as free giveaways, discounts, coupons, and/or gift cards. Try increasing your reach by working together with another local business.

Make use of each other’s assets

Cross-promotions can provide an opportunity to make use of assets you already have, saving you money. One of those assets you’re already paying for is space.

Cooperate with influencers

So what is an influencer? A person or group that has the capability to influence the behaviour or opinions of others.


Continue reading to find out more...

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Until next time, have a fun day.

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