Скачать или смотреть Pamela Pavliscak at From Business to Buttons 2015

inUse Experience (http://inuse.se) presents Pamela Pavliscak, Founder of Change Sciences. This is Pamelas talk, The Science of Happy Design, at From Business to Buttons. The recording was made at the User Experience, Service Design and Innovation conference "From Business to Buttons" (http://frombusinesstobuttons.com) – the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences. Stockholm, 21 April 2015.

"So much of the news about technology tells us that the Internet makes us anxious, our smartphones take us out of the present moment, and social media ensnares us in a dopamine loop. If you look at what makes people happy, rarely is an app or a website in the mix. Happiness, it seems, is not a screen. Yet, delight is something of a holy grail. Clever, shiny, a little self-referential and certain to win hearts and minds. Of course, the sad truth is that most online experiences are just OK, and most sites and apps don’t make people very happy.

What does make people happy? How much does it matter? And how can we make people happier? Based on data from a large-scale study, combining online studies, interviews, and social experiments, this session will look at happiness online and the implications for the user experience. Come away from the talk with guiding principles for practicing happiness first design."