The difference between B2C & B2B customer journey

Discover how to identify product-market fit, understand customer personas, and navigate the customer journey to drive growth in both B2B and B2C contexts. Explore the essential fundamentals of growth marketing as Alain Abou Athmeh, Growth Marketing Strategist, delves into the intricacies of setting the stage with Corbin Norman, Senior Growth Manager at Connecterra and learn the difference between B2C & B2B customer journey.

Key Takeaways:
📈 Importance of prioritising product-market fit in B2B companies.
🎯 Strategies for focusing growth efforts on key areas like acquisition, conversion, and retention.
🛠 Utilising frameworks like ICE to prioritise experiments and drive growth.
⏳ Understanding the differences in timelines and patience required for B2B vs B2C growth strategies.

Speakers:
• Alain Abou Athmeh: Growth Marketing Strategist & Public Speaker at Growth Tribe.
• Corbin Norman: Senior Growth Manager at Connecterra, Board Member at Hypherdata.

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Keywords:
Growth marketing, B2B, B2C, Product-market fit, Customer personas, Customer journey, Acquisition, Conversion, Retention, Experimentation

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