Bifurcating Customer Segments in Mautic to Run Ad Campaigns

Описание к видео Bifurcating Customer Segments in Mautic to Run Ad Campaigns

This video discusses how customer segments in Mautic help you run ad campaigns. Multiple user roles are created in the Integration plugin, such as Cart Abandoners, Big Spenders, Low Spenders, Best Customers, Lost Customers, Lost Cheap Customers, Loyal Customers, and more. You can create these user roles on Mautic software to target these customer segments with targeted campaigns. Based on the customer segmentation filter, for each customer, information from Magento is passed on to Mautic via a cron.

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