Скачать или смотреть Scarcity Marketing in Hospitality: How Papa’s Bombay Built Buzz with Cultural Storytelling

@papasbombay — a 12-seater restaurant in Mumbai — built intrigue through scarcity and social proof, redefining luxury dining in India.

To mark their first anniversary, they launched the Wes Bandrason Ball — a clever, culturally rooted campaign that turned a niche idea into a viral hospitality marketing success story.

In a world chasing scale, Papa’s Bombay proved that small, thoughtful moves can make a massive brand impact.

This episode from TheLobbyReport dives into:
✅ How scarcity marketing works in hospitality
✅ Storytelling that connects culture with brand identity
✅ Why experiential dining is the future of luxury in India

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