Скачать или смотреть Man Matters Marketing Head Unveiling the 200+ Cr Brand's Story

In this episode, we bring together two industry leaders for a compelling and insightful conversation. Join us as the Founder of Mesa School of Business, Varun Limaye and the VP of Marketing from Mosaic Wellness, Geet Rathi, as they explore the journey behind building India’s leading digihealth platform.

In this deep-dive conversation, they discuss the challenges and strategies involved in creating wellness solutions specifically tailored for men in India, sharing insights into how deep consumer research and innovative marketing funnels played a crucial role in the product development journey.

This podcast hopes to give listeners valuable knowledge about what it takes to build a successful early-stage startup in the D2C space in India, including how to effectively leverage ads and performance marketing, in order to drive growth. Geet also provides an inside look at the strategies that helped Man Matters become a 200 crore brand, making this episode a must-listen for aspiring entrepreneurs and marketers alike.

Stay tuned for more such conversations, only at Mesa School of Business!

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Chapters
00:00 Introduction
02:46 Geet’s Journey
5:38 Understanding Customer Insights
8:51 What is Man Matters?
11:36 Customer Education
12:50 Identifying Customer Personas
16:55 Performance Marketing for a D2C Brand
25:42 Social Media Marketing
29:26 Understanding Customer Insights
44:57 Consumer Conversion and Retention
48:50 Leveraging Flywheel Marketing
51:00 Pull vs Push Markets
54:00 Channel Strategies