Скачать или смотреть Cross device retention now available from Singular

Cross-device retention is absolutely critical for mobile marketers and multi-platform marketers. People are using so many devices that they look like they're churning when they're actually not.

Cross-device retention helps you see the whole picture, and that gives you better data.

The question is: how do you measure retention when everyone uses multiple devices and platforms? The average household has 17 smart devices now, which is a problem for marketers.

You acquire a new user, buyer, or player on the web
At some point, they start using your app
Around the same time, their web/PC use drops off
And your marketing analytics goes … blah

It looks bad, right?

Your legacy analytics solution says:

Your user churned
You didn’t cover your CAC
Oh, and by the way, you magically got a new user on a different platform

Not cool. This has a cascading negative impact on your grasp of growth reality.

Your CAC is wrong
Your LTV is wrong
Your ROAS is wrong
Your campaign optimization isn’t … optimal

What’s the solution? Cross-device retention, now available for all from Singular.

It’s user-level
Not device level
It counts users across all their devices
And measures retention no matter which one they’re using

Simple. Built-in. On by default.

The result is magical:

ROAS and LTV look better
Not because of some trick … but because they actually are
Campaign optimization is better
Because you actually know which ones are working now
And you don’t risk killing campaigns that are actually helping you grow

Cross-device retention measures people, not platforms. Users, not devices. That gives you accurate insight into customer behavior. And monetization.

And that helps you grow faster.

Which is kinda the point, right?